Tiki E-commerce site - Social Outreach Communications

Tiki is a prominent e-commerce platform in Vietnam, offering a wide range of products across various sectors, including fashion, electronics, home appliances, and groceries. Established in 2010, Tiki has grown to become one of the top e-commerce websites in Vietnam, known for its quick delivery service, product quality, and time-efficient services.

With the mission to enhance the brand on social media, I was a core team member in developing the PAID CHANNELS. I built up my project management and communication skills while working with multiple stakeholders.

Every month, we collaborated with up to 20 paid channels to run Monthly Happy Day campaigns. The purpose was not only to promote and push sales but also to bring insightful messages of quality products with discount prices for our valuable consumers.

This way of communication helped our Social Media team grow significantly. We optimized the investment by bringing quality content and reducing the Cost per view/ Cost per click and brought revenue. It was a great experience when I had opportunities to work with KOLs, manage budgets, and create creative, engaging content.

Thank you for reading.